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Sometimes, providing an exceptional product or service environment isn't enough to keep customers coming back. There are many reasons customers leave. You need to figure out why and implement effective ways of retaining them and building loyalty. During this program, you'll discover how to determine if it is worth keeping specific customers. You'll also learn about effective customer loyalty programs and the importance of customer relationship management. In addition, you'll learn about measuring customer loyalty.
Objectives:
Topics:
- Introduction
- Keeping Customers
- Loyalty Building Schemes
- Loyalty Building Schemes
- Measuring Loyalty
- Summary
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P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.
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